‘Manchester. A Beer Is Born!’ JW Lees Manchester Pale Ale Launch / Joshua Brooks 17/04/2013

So. A random e-mail leads me to the VERY windy streets of Manchester and a clearing of my schedules to taste a new beer by Middleton based JW Lees. This being held in Rain Bar (Rainy City – geddit!), bizarrely, Lees’ sole outlet in the centre of Manchester.

Rain Bar(pic – fancyapint.com)

The entrance to the bar was cordoned, this being a private function, so wristbands on, er, wrists, myself and my arch-nemesis Jaz set off to the bar where conversation was already flowing (Well, Tandleman was at the bar too, so it would be!). We settled ourselves down to watch the slide show of iconic Manchester photographs that had been pulled together by Kevin Cummins.

Opened by Lees in 1999, I must have walked past this warehouse on numerous occasions in the 80s without paying it any mind. The name, the industrial link, the minimalism of all that exposed brickwork. It’s Manchester to its core this place. I like it.

The evening was beginning to take shape with the appearance at the bar of Kevin Cummins, Mark Radcliffe and Bez, the latter pair putting in a publicity shoot appearance behind it on the pumps.

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(I’m sure young Radcliffe’s in there somewhere!)

The Manchester themed canapes (the Black Pudding parcels were tremendous!) were doing the rounds as William Lees-Jones gave us a presentation on the beer and what inspired it. A pale beer with initial fresh hoppy aroma, easy drinking at 3.7% abv and quite refreshing, it evolved from a couple of the seasonals that the brewery released in 2011/2012. The intention – according to W L-J – is to push this nationally. It has been a while since a Manchester beer had such a presence nationally and I wish them well. (BTW – I preferred the draught markedly over the bottled version, which is slightly different and is 4.1%)

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(Manchester Pale Ale – Take a Bow!)

Williams’ speech over, Mark Radcliffe took over and was hugely entertaining (isn’t he always?) and hosted a 10 question quiz, with the prize being a years’ supply of the beer (and a years’ supply of curry too!). I lasted 5 questions!

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(The WRONG answer!)

Quiz over, the genial Bez took over custodianship of the decks and the Manchester tunes got funkier “Shack Up” by A Certain Ratio? Oh yes, back to my youth!

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(And The Bottled Version)

Quite a distinctive branding and label for this beer, which stands out from other Lees products. Simple and explanatory, which may help in the supermarket off-trade.

An enjoyable evening made better by chatting to a couple of Lees’ publicans from different generations. One from the Ring O’Bells in Middleton and a young couple from The Victoria in Holmes Chapel. Good company both.

The whole presentation was slick and firmly rooted in Manchester. The photographs were stunning (all from local amateurs), the quiz (even as A or B) was fiendishly difficult and the music was superb (even if it drifted away from Manc artists toward the end!)

A good launch. Wish them well. (Now then, where IS that bottle of Manchester Star?) And thank you to Niamh from Tangerine PR for the invites!

Collecting our ‘goodie bags’ (I’m a sucker for these things!), myself and Jaz sloped off for t’watch us some footie. This led us to ……

Joshua Brooks.

Last night was possibly unique for me. A ‘Freehouse’ with 5 outstandingly good ales on the bar. AND 4 OF THEM WERE DARKS!!!! As Van Morrison once sang “I’m in HEAVEN’!

20130417_200443(The Dark Side indeed!)

Being a glutton for punishment, I sampled them all.

First up was the ‘Liquid Mint Aero’ that is Thornbridge Baize. 5.5% abv, black with a minty and vanilla aroma. A gloriously well balance stout with more than a hint of mint (poetry comes as standard!) and chocolate without being cloyingly sweet. A hell of an achievement this beer!

Next, one of the two darks on from Titanic Brewery. Firstly the Cappuccino Stout at 4.5%. I raved about this when I first had this last year. Lovely stout with some nice coffee bitterness.

Next was Darkness by the relentlessly excellent Dark Star brewery. A black IPA at the low abv of 3.5%, a superb achievement to get so much flavour into such a low alcohol beer, coffeeish, citrussy, confounding. But a reaaaaally nice beer.

Finally, Titanic Chocolate & Vanilla Stout. Again, as with the Cappuccino, this uses Titanic’s dry Stout as the basis and runs off in another direction. Smooth an dreamily creamy. Choccy, Ice Creamy, I just adore this beer. It’s up there with Triple Chocoholic by Saltaire and Dark Arts by Magic Rock for me. It completes my ‘Holy Trinity’ of stouts!

Nice to chat with James again and even better when United drop points (WHAT a goal by Diame!) and The Blues slutch a win against Wigan.

With the beer selection that JBs has, allied to the superb condition in which it is always served, this bar should be packed night after night. I don’t know when drinkers are going to catch up, but, until they do, I’ll pick my favourite leather chair, enjoy the excellent tunes and sink a pint or three!

An excellent evening, as ever, with Mr Jaz with some excellent beers all told!

On that note…..Until next time….

Slainte!

4 comments on “‘Manchester. A Beer Is Born!’ JW Lees Manchester Pale Ale Launch / Joshua Brooks 17/04/2013

  1. Those black pudding parcels really were good, weren’t they? The ale wasn’t too shabby either.

    Heard you were in the room when I arrived, but my PR liaison had to dash off to greet someone else before she could introduce us. Maybe next time, eh?

  2. Aye, it was on a USB stick that they put in the press pack along with a bunch of others. I can send the pics on over if they’d be useful – drop me a line via the site and I’ll do the honours.

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